Tips on how to Optimize Your Social Media Presence While Job Looking. Small businesses also use social networking sites to develop their own market research on new services and products. By encouraging their prospects to provide feedback on new product ideas, businesses can acquire priceless insights on whether a product may be accepted by their target market enough to advantage full production, or not.\n\nIn addition, prospects will feel the company has engaged them in the strategy of co-creation—the process during which the business uses customer feedback to create or modify a product or service the filling a need of the target market. Social networking sites corresponding to LinkedIn, also provide a possibility for small businesses to search out candidates to fill workers positions.\n\nAfter all, evaluation sites, corresponding to Yelp, also help small businesses to build their status beyond just brand visibility. Optimistic customer peer evaluations help to influence new prospects to purchase goods and companies more than company advertising.\n\nAs the social media world continues to grow, so does the need to reach prospects on social networks. They promoted the #makeitcount hashtag, which tens of millions of customers shared through Twitter and Instagram by uploading pictures and sending tweets. In 2012, Lays created an annual social media campaign that allowed fans to create their own flavor for a $1 million prize for whatever flavor was voted the most effective.\n\nOne of the major purposes of employing social media in advertising is as a communications software that makes the companies accessible to those excited about their product and makes them visible to those who don’t have any data of their products. Because of this if brands are less or non-energetic on social media, they have an inclination to indicate up less on Google searches.