Share your views and connect with like-minded professionals using social media. The commonest use of social media analytics is to mine customer sentiment to assist advertising and customer service activities. Social media advertising ( SMM ) takes advantage of social networking to help a company enhance brand exposure and broaden customer reach.\n\nThe aim is normally to create content compelling enough that users will share it with their social networks. SMO may be accomplished two ways: by adding social media links to content corresponding to RSS feeds and sharing buttons, or by promoting activity by way of social media through status updates , tweets , or blog posts.\n\nSocial CRM (customer relationship advertising) could be a very powerful business software. For example, establishing a Facebook page allows people who like your brand and the way in which you conduct business to Like your page, which creates a venue for communication, advertising and networking.\n\nBy way of social media sites, you possibly can observe conversations about your brand for real-time market information and feedback. The business can even respond very quickly to both optimistic and unfavorable feedback, attend to customer problems and preserve, regain or rebuild customer confidence.\n\nEnterprise social networking allows a company to connect individuals who share related business interests or activities. Externally, public social media platforms help a company stay close to their prospects and make it easier to conduct research that they’ll use to improve business processes and operations.