Tips on how to Optimize Your Social Media Presence While Job Looking. First, enter a keyword that is part of your social media content strategy. BuzzSumo will offer you a listing of the top-performing content by way of social shares in accordance with your keyword. Neal Schaffer is president of Maximize Your Social, creator of Maximizing LinkedIn for Sales and Social Media Advertising: Understanding, Leveraging and Maximizing LinkedIn.\n\nWhen planning visual content to publish on social platforms, suppose by way of how it can drive site visitors back to your website, services and products. Link a short video back to your website from your YouTube Account or from your Instagram profile link and be sure to provide expanded content around the video.\n\nThese photographs permit you to leverage the ability of social networks corresponding to Pinterest and Instagram. When you already suppose by way of building segmented lists, then you could recognize figuring out that you could effectively record-build on Google+ in many ways.\n\nUse a non-public neighborhood alongside regular Google+ Hangouts On Air (HOA) events, so you possibly can host a dedicated, non-public experience while having conversations with the proper folks. Not like with public communities, if you initiate your event within a non-public one, the members receive an event invite/notification.\n\nFind the proper audience by combining non-public Google+ communities with HOA events. If you want to be successful along with your social media plan, stop random acts of hashtagging and use an excellent hashtag to tie the entire pieces of your campaign together.